The Power of A+ Content: How to Boost Conversions on Amazon

Amazon is a highly competitive marketplace and standing out is essential.

One of the most effective ways to increase conversions and drive sales is by leveraging A+ Content. If you’re a brand-registered seller, this feature allows you to enhance your product listings with rich media, detailed descriptions, and engaging visuals.

Here’s how A+ Content can transform your Amazon presence and why you should start using it today.

What is A+ Content?

A+ Content is a premium feature available to sellers enrolled in Amazon Brand Registry. It enables you to enhance your product listings by adding high-quality images, comparison charts, detailed descriptions, and even videos. This extra layer of content helps build customer trust and provides a more engaging shopping experience.

Previously known as Enhanced Brand Content (EBC), A+ Content is now a must-have for brands looking to optimise their product listings and improve conversion rates.

The Benefits of A+ Content

✅ Increased Conversions – According to Amazon, A+ Content can increase sales by up to 10% by helping customers make informed buying decisions.

✅ Better Customer Engagement – Visually appealing and informative content keeps shoppers engaged and reduces the likelihood of them clicking away to a competitor’s listing.

✅ Reduced Returns – Clear, detailed product descriptions and images help set accurate expectations, leading to fewer returns and refunds.

✅ Stronger Brand Identity – A+ Content allows you to tell your brand story, showcase product benefits, and differentiate yourself from competitors.

✅ SEO Benefits – Well-structured A+ Content with keyword-rich descriptions can improve your product’s discoverability in Amazon’s search results.

How to Use A+ Content to Boost Conversions

1. Use High-Quality Images

Invest in professional product photography to showcase your product from multiple angles. Include lifestyle images that help customers visualise how your product fits into their daily lives.

2. Tell Your Brand Story

Customers connect with brands that have a compelling story. Use the Brand Story feature to highlight your mission, values, and what makes your products unique.

3. Highlight Key Features and Benefits

Break down your product’s USPs (Unique Selling Points) using bullet points, infographics, and comparison charts. Make it easy for customers to see why your product is the best choice.

4. Add Comparison Charts

Showcase how your product stacks up against competitors by adding comparison tables. This helps customers make a quick decision in your favour.

5. Incorporate Videos and Infographics

Video content is one of the most powerful conversion tools. A demonstration video showing how your product works can significantly boost customer confidence.

6. Keep Text Concise and Scannable

Avoid long paragraphs—use short, punchy sentences that highlight key benefits. Shoppers skim listings, so ensure your content is easy to digest.

How to Create A+ Content on Amazon

1. Log in to Seller Central

2. Go to A+ Content Manager under the Advertising tab

3. Choose a content template or create a custom layout

4. Upload high-quality images and engaging text

5. Submit for Amazon’s approval (this typically takes 7-10 days)

💡Pro Tip: Test different formats and track performance metrics in Brand Analytics to see what resonates best with your audience.

Final Thoughts

A+ Content is no longer optional—it’s a powerful tool that enhances product listings, builds trust, and drives conversions. If you're a brand-registered seller, leveraging A+ Content is one of the smartest ways to increase sales and grow your brand on Amazon.

Ready to take your Amazon listings to the next level? Get in touch with our team now!